Smaller information products get you to consider the single most important elements in any successful online project and leaves your customers with the benefit they most desire. The largest mistake Internet Entrepreneurs make starting out is designing and creating an information product on a generic topic. These kinds of information products with generic topics traditionally do not sell, as they do not immediately satisfy a customer need.

A smaller information product gets you to deliver only what your target market is most hungry for, a small and concise full of benefits.

Take a moment to think about why your target market buys information products from the Internet. Visualise them sitting down at their own PC. They will have a specific need and maybe require a direct solution to it right now! They are not looking for general guides and ideas, because they could easily go to a library for this.

One of the most successful and easier to produce information products online are HOW TO audio products. Therefore here are the key steps to creating your own HOW TO information product:

Find Out What Your Customer Wants

Whenever you hear people on the web forums or blogs discussing a subject and complaining, it is best not to just ignore, but to take notes because that need could be filled with a potential information product. Take particular interest in the most common questions you read. A very successful husband and wife from Australia attract people to a questionnaire website based on a chosen topic using PPC campaigns on Google. This is a great way of getting to know your customers needs.

Compile a List of Product Titles

Simply take all your potential customer wants and compile a list of HOW TO headlines based on their needs. e.g. you read on a parent care forum about mothers who have difficulty getting their children to sleep through the night, My 8 month old wakes up every 3 hours crying for her milk - I just do not know what to do. Using this concern you can create a product called: How to Train Your Child to Sleep Through The Night, brain storm your ideas until you have at least ten titles.

Choose Your Most Favourite Subject for Your First Information Product

You are more likely to start and complete a project that you enjoy, rather than one you are creating just for the money. Write down all your options and once you have completed your first project you can go back to this list later on.

Plan Your Information Product

Create a simple plan using bullet points. Do not write a full specification as it takes too long and is not necessary. You know your own project and having a simple guideline is enough to plan your project properly. You just need to plan and structure your time objectively into a simple step-by-step system that others could also follow. Break up your project plan into the sections, as follows:

Introduction
Subject Matter
Benefits to Customer
Create an Interview Structure with Questions and Answers
Record a Live Interview

Conduct a Live Telephone Interview

The best way to record your Information Product is to have a friend interview you over the phone. Use the Interview Structure as your guide. Never read from a transcript, as this can be picked up by the listener. You need to become naturally excited about what you are talking about, as you are being interviewed.

Package Your Tele-Interview into an Information Product

Convert your recordings to an Audio CD. All that is left is to package your recording and market the information you covered in your sales copy. As a bonus item can get the audio transcribed and use that as a PDF eBook. Another idea is to convert the audio to MP3 format.

Smaller information products delivered as audio are much easier to create than ebooks and mostly deliver higher perceived value to the customer than a text based information product. The extra time saved can then be spent on the sales copy, artwork and marketing.

To create an even better audio info product you can interview an expert in your chosen topic. Assuming you get the agreement from the interviewee this can create a wider appeal for your product,

As a beginner to selling information products, start with smaller projects like these just to see how easy it can be. Once you learn how to do it once you can repeat the process over and over until you have a good collection of audio books.